Embrace mark 30 th Anniversary with release of first ever book

Iconic Brit-Rock band Embrace celebrate their 30 th Anniversary with the publication of their first ever book.

Good Good People: The Story of Embrace – Volume 1 is an intimate and richly illustrated
journey into the origins of one of Britain’s most beloved bands.
The book is published in two editions, both featuring exclusive music. The ‘Luxe’ edition
includes a CD of previously unreleased live tracks, together with a signed, numbered
bookplate.

The ‘Super Luxe’ edition includes a limited-edition coloured vinyl LP with exclusive live
tracks, plus new and previously unreleased studio recordings of Embrace classics,

Fireworks and My Weakness Is None of Your Business. Also signed and numbered -
there are only 400 copies of the ‘Super Luxe’ edition available worldwide.
Published on 28th August, both editions of Good Good People: The Story of Embrace
are available to pre-order now at https://www.awaywithmedia.com/buy-books/entertainment 

Told through the voices of the band members themselves – brothers Danny and Richard
McNamara, Steve Firth, Mike Heaton and Mickey Dale - this beautifully crafted book traces
Embrace’s story. From their Yorkshire childhoods and early musical influences to the
formation of the band and the determination that drove them forward.

Featuring rare photographs from the band’s own collections, personal memories, behind-the-
scenes stories, and candid reflections, the book reveals the friendships, challenges,
ambitions, and moments of inspiration that shaped Embrace’s identity.
Readers will discover how five very different individuals came together to create a sound that
would resonate with a generation and produce timeless songs filled with emotion, hope, and
authenticity.

More than a music biography, Good Good People is a story about belief, perseverance,
creativity, and the enduring power of connection through music
It complements lead singer Danny McNamara’s new celebratory spoken word tour, which
kicks off in September at the Stamford Corn Exchange, and takes in theatres across the
country.

Danny said: “From running from the police in Leicester Square to breaking into the Big
Brother house, from making one of the fastest selling debut albums of all time to owing our
record company four million quid. This is the first book we've ever made in all our 30 years
as a band, and it covers everything from our childhoods right up to the day we got the phone
call from Hut telling us we were dropped. Through it all we’ve been the same five people
since the start, so we must have been doing something right. You can come and hear about
it all and more when I do my spoken word tour in September and October. Come and say
hello, I'll be signing copies of the book after every show.”

Tickets for Danny’s tour are on sale now at https://www.awaywithmedia.com/tours/danny-
mcnamara