- Durham OnAir
Searches for ‘football lessons' explode 665% after England's women's team win the Euros
Analysis of Google search data reveals that searches for ‘football lessons’ exploded 665% in the United Kingdom as of 1st of August 2022 after England's women's national football team, more commonly known as the Lionesses, won the women's Euros at Wembley Stadium on Sunday 31st of July.
The analysis, by sports and fitness experts BarBend reveals that searches for 'football lessons’ exploded to over six times the average volume after the historic win, an unprecedented increase in Brits looking to learn how to play the sport, according to Google search data analysis.
A spokesperson from BarBend commented on the findings:
“The Lionesses historic win has undoubtedly uplifted and inspired the nation, which is only further confirmed by these findings.
The sport, which is beloved by the British public, not only improves our technical capabilities but is also one of the most enjoyable sports to play, reliant on team bonding and communication. With support and admiration for the Lionesses appearing to not die down any time soon, it will be incredibly interesting to see if these figures translate into sign ups for football lessons up and down the country.”
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