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I’m a Celeb: Olivia Attwood tops this season’s Instagram Rich List, earning £5.6K per sponsored post


New study reveals that Olivia Attwood is the highest-earning contestant from this year’s I’m a Celebrity…Get Me Out of Here!, earning up to £5,626 per sponsored post.

Research conducted by AskGamblers.com examined the social media profiles of every contestant of the new series of I’m a Celebrity…Get Me Out of Here!, as well as influencer marketing calculators to establish which star is the most influential on social media and how much they can earn per sponsored post.

The research revealed that Olivia Attwood is the highest-earning contestant from the new series lineup. The former Love Island contestant has an Instagram following of almost two million, the highest follower count of all the contestants, which allows her to earn up to £5,626 per sponsored Instagram post. Since the star rose to fame on Love Island, Olivia has partnered with brands such as I Saw It First and In The Style, consequently enhancing her influential social media presence.

Boy George is revealed as the second highest earning contestant on I’m a Celebrity…Get Me Out of Here!. The Culture Club singer has the second-highest Instagram following of 634,000, allowing him to earn a potential of £2,731 per sponsored post.

Chris Moyles can earn up to £1,833 per sponsored post, making him the third highest earning star of the new series of I’m a Celebrity… Get Me Out of Here!. The DJ has 370,000 Instagram followers, the third highest of the cast.

The fourth highest social media earner is Hollyoaks actor Owen Warner. Owen can expect to earn up to £1,111 per sponsored post due to his 259,000 followers. Football sensation Jill Scott rounds out the top five, being able to earn £1,062 per sponsored Instagram post. This comes as a result of 217,000 followers and an engagement rate of 4.66%, the second highest engagement rate of anyone in this year’s cast.

Ex-rugby player and member of the royal family, Mike Tindall is the sixth most influential contest heading into the jungle. Mike Tindall is followed by 207,000 fans on Instagram, meaning he can earn an average of £1,023 per sponsored Instagram post on these followers alone.

Charlene White ranks seventh, earning up £513 per sponsored post on social media. This comes as a result of the Loose Women and ITV News star having the highest engagement rate of any of this years cast at 4.73% and 77,400 followers.

MP and former Health Secretary, Matt Hancock, who announced his participation in the show on Tuesday, is the eighth most influential contestant. Due to a follower count of 78,700 on Instagram and an engagement rate of 0.6%, Matt Hancock could earn £449 per sponsored post.


A spokesperson for AskGamblers.com commented on the findings: “With the 2022 series of I’m a Celebrity… Get Me Out of Here! just around the corner, this research dives into the earnings of the celebrities to reveal how much they can earn outside of our screens. Millions of viewers will tune in every day to watch the hit ITV series, suggesting that the contestants can expect to gain an even higher follower count across social media, which will in turn increase opportunities and influence for the star’s outside of the jungle season.

These findings also offer a fascinating insight into which celebrity may be crowned King or Queen of the Jungle if these follower counts translate into votes.”