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  • Durham OnAir

Future-proof your career says local care boss

Durham home care company boss declares that caring is a ‘job of the future’, urging people to come onboard as she pledges to build an army of caregivers to provide support in the local community.

Trudi Jameson of Home Instead currently has 20 vacancies at her care company which has clients across Durham City, Chester le Street, Washington and the surrounding areas.

Trudi says that jobs in her sector are future-proof, referring to the resilience of care work against a backdrop of sectors such as hospitality and travel that have been so badly impacted by the pandemic.

With an ageing population, home care, on the other hand, has seen a huge increase in demand, so much so that there is a national shortage of caregivers.

The UK has an ageing population with over 14.28 million baby boomers who are coming into older age over the next few years. The millennial generation follows a close second at 14.22 million people. At the same time, we are living longer.

Commenting, Trudi, said: “We will always need caregivers, especially with over 14 million in our ageing population. Our caregivers are highly valued and hugely appreciated by our clients and their families.

“Evidence shows that we are living longer. And living longer for us means ensuring that people continue to live well with the support of our caregivers who offer companionship and support, keeping our older generation happy and safe in their own homes.”

Amanda Harriman, field support supervisor, said: “I started to work for Home Instead around three years ago and was initially with the team in Exeter and East Devon as a caregiver. When I relocated to the North East I knew Home Instead was a company I would like to continue to work for and was given the opportunity to join the team in Durham as caregiver.

“After a few months in this position, I was offered the role of field support supervisor. This gives me the combination of still doing client visits but also working from the office and dealing with family queries and liaising with other healthcare professionals.”

Amanda continued: “Our visits are of a minimum of one hour allows us to build a meaningful and trusting relationship with our clients and their families. The support package we design for each client is bespoke to their individual needs. I am proud to work for such a professional caring organisation.”

It is estimated that the adults social care sector in England has approximately 105,000 unfilled vacancies at any one time.

Home Instead is a national company with 10,000 caregiver vacancies to fill in the coming two years. For more information on the 20 vacancies in Durham, please call 0191 374 4041 or visit

Photo caption: Amanda Harriman, field support supervisor for Home Instead Durham.


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