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  • Durham OnAir

This is the exact date most Brits buy their decorations, and why you shouldn’t

The Christmas season is just about to begin. And with that comes the age-old debate of when you should put your decorations up.

Some Christmas lovers put theirs up right after Halloween ends. Some decide that December 1st is the official start of Christmas. Others stick to the tradition of the first day of Advent, four Sundays before Christmas, the 27th of November this year.

Analysis of Google search data reveals the exact date that most Brits choose to get their decorations for the holiday season, based on the average date searches are at their highest each year over the last five years.

The analysis by NewCasinos, reveals that searches for Christmas trees and various decorations peak on the first day of Advent each year, with the first week of December being the most popular week to sort your decorations out each year.

The fourth Sunday before Christmas tradition is the most popular day for Brits to get their decorations, with data revealing trees and decorations are searched most at this time each year over the last five years.

This means that the day most Brits will put their decorations up this year will likely be Sunday, 27th November.

On the day of Advent, searches for ‘Christmas tree’ spike by over 1,150 per cent each year. Searches for ‘Christmas decorations’ and ‘Christmas lights’ also surge on the first day of Advent by over 360 per cent and 430 per cent, respectively.

Searches for ‘wreath’ and ‘baubles’ see a similar uplift of over 490 and 280 per cent at this time each year, respectively.

There is no difference between when Brits put up their outdoor and indoor decorations; both spike simultaneously.

However, searches for Christmas trees and decorations such as wreaths, lights, baubles and ornaments start to pick up as early as September and taper off one week before Christmas Day, the data shows.

A spokesperson from NewCasinos commented on the findings:

“Tradition dictates that we should put up our decorations on the fourth Sunday before Christmas, but this could come back to bite you. Popular Christmas items are typically more expensive during this time, as big retailers like Amazon increase prices when demand is highest, especially during busy seasonal periods - so your tree may cost you more in December.

As the cost of living is squeezing most Brits’ pockets, those that buy their decorations early could be making huge savings at what is typically the most expensive time of the year for many households. Some tips to avoid price increases at Christmas include avoiding big online retailers who will raise prices at busy times and instead choosing to support local businesses. If you need to shop at a big retailer, keeping non-urgent items in your cart for a week or two, watching for the price to come down, or deciding to abandon it altogether, is a way of avoiding impulse purchases and keeping costs down. You can also use incognito mode to check the items you’ve added to your basket and check that you’re getting the minimum price”.


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